Landfill to High-Fashion, with Stella McCartney AW17

We were blown away when we first saw the AW17 advertising campaign for Stella McCartney’s collection was photographed in a landfill site! As a keen advocate for ethical and environmentally-friendly fashion, we’re so excited to see such a clear statement about the currently state of the industry!
Currently 300,000 tonnes of textiles goes to landfill each year, but we hope that at Kapdaa our streamlined form of waste transformation will help reduce this over time as we find a new purpose for a wide range of resources.