Selfridges Launch Bright New Things 2016

SPARKING SUCCESS: Selfridges & Centre for Sustainable Fashions unite again for 2016’s Bright New Things campaign, bringing to the public the most exciting new names in sustainable fashion. With sustainability becoming a necessity more than a choice for many businesses, Selfridges’ Bright New Things gives a positive glimpse of the possibilities for future design in Britain.

During the selection process, Selfridges and the Centre for Sustainable Fashion sourced innovative designers actively pursuing creative ways to reduce their waste. Each sustainable story has been played out across the stores window displays, showcasing  designers’ amazing concepts, collections and inspiring ways of working. Getting us all to think outside the sustainable box.

The project is set to run until March, during which Selfridges will hold interactive events and inspiring discussions on all things Eco.

Join Selfridges at #WearAware to become part of the sustainable conversation.